Date –––––––––––––––––––––––––––––– Jan 2019
Cat ––––––––––––––––––––––––––––––– Branding
A branding project I've curated for GTM (Graham Thomas Media), an independent multimedia production company. The brief given by Graham Thomas was to simply convey the concepts of dynamism, coolness and freshness. After many iconography experiments, I came up with the following idea: the multi-arrow. The arrow going to multiple directions well represents the dynamic and forward-thinking mission of this company, always looking up and towards multiple avenues. But it also looks like a stylised M, and M is for "Media". From there, I developed a solid logo system, taking advantage of the M-arrow; I set colour scheme, typography, and I finally designed all the company's collaterals and stationery, bringing the brand to life.