Date –––––––––––––––––––––––––––––– Dec 2018
Cat ––––––––––––––––––––––––––––––– Branding
A branding project I've curated for N! Design – a new fashion design consultancy. The brief given by Nigel Newton, owner of N! Design, was to build an identity that was design-focussed but informal. The only reference I received was the sketch of a logo, where an exclamation mark played a key role. For me, this was a perfect reflection of his outgoing and exuberant personality. I ran with this, keeping the "!" as the company symbol as well as a playful design tool. From that pivotal point, I further developed colour palette and typography. The final stage was setting the main layouts for the company's stationery and collaterals, as well as creating animated GIFs where the logo could come to life.