Date ––––––––––––––––––––––––– Nov 2018
Cat –––––––––––––––––––––––––– Print / Campaign
A campaign pitch I've worked on at BETC London. The idea was to promote gender equality in football and raise the profile of Nike Phantom Venom shoes. We pitched three different creative avenues, but kept the Phantom Venom brand colours and symbolism throughout: bright red, black, white and the pyramid.
• Campaign #1 – Strike Gym. This idea aimed to create an actual gym for strikers of any gender. I designed logo, guerrilla posters and app.
• Campaign #2 – Phantom Mix Match Launching football matches for mixed-sex teams. I designed the promotional posters.
• Campaign #3 – More than Equals Creating a social manifesto about how mixed-sex teams make the game stronger: "Together we are more than equals". I created the logo – based on the mathematical symbol ≥ greater than or equal to – and the guerrilla posters.